The Blue Chip Business Development Process has been designed to accelerate and formalize the building of top customer/prospect senior management relationships. The following four phases define the Blue Chip Business Development Process:
Phase 1 - Developing the Business Value Platform
This phase determines the right value positioning to intellectually engage senior management at your targeted key customers and prospects.
Phase 2 - Delivering the Business Value Platform
This phase creates awareness for the Business Value Platform with a through-the-mail communications program directed toward senior management at your targeted key customers and prospects.
Phase 3 - Leveraging the Business Value Platform
This phase enhances the skills of your sales organization in leveraging the communications program to engage your targeted key customer and prospect senior management.
Phase 4 - Reinforcing the Business Value Platform
This phase provides sales support tools to enhance the understanding and credibility of the Business Value Platform.